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Allows separation of content creation from design style - giving clearer
job definition, and responsibility. |
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Provides the possibility of content creation being undertaken by many people
at mulitple locations - empowering business users to take direct ownership and delivering an opportunity
for responsive changes to content from operational locations. |
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Ensures the current version is on the right web site for the right duration,
so compliance criteria can be met.
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Facilitates the re-use of content to multiple web sites and output media,
leveraging the digital investment. |
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Controls the flow of content around internal processes to ensure authorisation
and testing cycles are complete, empowering a quality process. |
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Enables personalisation of content, by the incorporation of tagging
as part of internal workflow |
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Permits web masters to focus on technology rather than acting as content editors and
allows those editors to work on the content without having to know HTML |
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Creates
the opportunity to take content from suppliers and re-use on web-sites |