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The benefits of introducing Content Management to Membership organisations.
Productivity and Quality
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Membership organisations have a balancing act to perform with their web presence,
there is a need to promote the collective interests of the organisation, a need to provide benefits to the memebers
and a need to run a very efficient organisation in order to keep membership fees low. Effective use of Extranets and
web sites enables this information to be segmented. To achieve this outcome in a cost effective way requires the
use of Content Management solutions so that information can be shared, reused and released at the appropriate time.
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Members will be distributed across locations and require an easy means to share information and interact
with corporate services, an information portal allows this to be achieved.
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Members often take part in collaborative avtivity as intellectual knowledge is shared, discussed
and enhanced. Facilitating this activity and building it into a knowledge process requires management of the content plus the dialogues
that occur as part of an Extranet solution. By members taking part in the activity they will be more engaged in the organisation
and more likely to recruit other members.
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Members will frequently form special interest groups, managing information and dialogues
with lots of niche groups requires information to be tagged so that it can segmented, reused and delivered
to reflect the specific interests of subsets of members. A Content Management system can provide the functionality
to achieve this tagging, control and delivery of information.
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